A man wearing a black cycling jersey, black cap, and sunglasses sits on a black trike with a rear cargo bed and a separate front wheel assembly, photographed outdoors on a paved road with trees and blue sky in the background. The bike frame and front wheel assembly show the brand name Earth Bike.

What Is an Alive Day?

The term originated with a wounded veteran who marked the anniversary of the day he survived what should have killed him. Over time, it spread through the community around him and evolved into something bigger, a way to name the day you came back from what should have ended everything.

Today it reaches beyond combat. An Alive Day belongs to anyone who has faced war, illness, an accident, or a setback that tried to take them out, and came back anyway. Alive Day Apparel was created to give those stories a platform.

David Randall

Founder Story

David Randall

Alive Day Apparel was born from a simple belief: the comeback is always stronger than the setback. As a Navy veteran, 15x national handcycling champion, and 2018 World Champion Team Relay member, David saw a major gap in the apparel world. No apparel brand truly represented the strength, resilience, and mindset of the adaptive community and those overcoming life's toughest challenges.

In October 2023, that recognition became a vision:

I wanted to build more than a clothing brand. I wanted to build a tribe where people who've earned their comeback know they belong.

With no background in the apparel industry, only a passion for honoring resilience and changing the narrative, he leaned into the mission, learned along the way, and turned an idea into what is now Alive Day Apparel.

The Mission

Alive Day Apparel exists to change the narrative around disability, recovery, and hardship. We build apparel that carries the comeback mindset, for adaptive athletes, veterans, survivors, and anyone who has refused to quit. Setbacks don't define you. Your response does.

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