Performance and lifestyle apparel for people who've earned their comeback.

Alive Day Apparel was born from a simple belief: the comeback is always stronger than the setback. As a Navy veteran, 15x national handcycling champion and 2018 World Champion Team Relay member, David saw a major gap in the apparel world. No apparel brand truly represented the strength, resilience, and mindset of the adaptive community and those  overcoming life's toughest challenges. In October 2023 he had a vision to create more than  a clothing brand.  With no background in the apparel industry, only a passion for honoring resilience and changing the narrative, he leaned into the mission, learned along the way, and turned an idea into what is now Alive Day Apparel.