A Brand With A Purpose

At Alive Day Apparel, what we make means more than how it looks. Every purchase helps us give back in real ways. It supports the athletes we sponsor as they push toward their goals, fuels our monthly giveaways to the community, and funds our Purple Heart Recipient Hoodie program, so deserving heroes receive the recognition at no cost to them. When you wear Alive Day Apparel, you're not just wearing a logo or a story. You're standing with a family that believes in honoring  service, celebrating comebacks, and giving strength  to those who've earned it.

Wear The Story. Live The Mission.