A Brand With A Purpose

At Alive Day Apparel, we honor the brave — those who have stood face-to-face with the enemy, paid the price in blood, and lived to tell their story. We stand for every individual who has faced life-changing challenges, battled adversity, and found the courage to rise again.

Our mission is to celebrate the strength it takes to keep moving forward — to turn pain into purpose, scars into stories, and setbacks into comebacks.  

This brand exists not only for those warriors who have fought their battles, but also for anyone who is resilient — their families, friends, and supporters who believe alongside them.

. Through bold designs and empowering messages, we aim to inspire and spark conversations-turning symbols of struggle into symbols of strength. Alive Day Apparel isn't just a brand-it's a movement of warriors, survivors, and allies proving that miracles wear hoodies, and the the comeback is always stronger than the setback.

When you purchase our apparel,  the proceeds are reinvested to support and  uplift our Alive Day Apparel family in countless ways: 

• Empowering Our Sponsored Athletes – Your support helps us cover training, travel, and equipment costs for the incredible adaptive athletes who inspire others by competing at the highest levels.
   
• Fueling the Alive Day Apparel Handcycling Team – From race entries to lodging and travel expenses, your purchase keeps our team moving forward, one powerful push at a time.
   
• Advancing Cancer & VHL Research – proceeds from the sale of the Cancer Crusher hoodie is donated to cancer research and Von Hippel–Lindau (VHL) disease research, helping scientists find better treatments and, ultimately, cures.

• Funds our Purple Heart recipient hoodies gift box and our monthly gift box giveaway for the person who  inspires us with their courage, positivity and comeback story.
   

When you wear Alive Day Apparel, you’re not just representing a brand—you’re joining a family that celebrates resilience, fights for change, and gives back in a big way.

Your purchase is more than apparel—it’s part of someone’s comeback story.

Wear The Story. Live The Mission.