A Brand With A Purpose

At Alive Day Apparel, our mission is to celebrate resilience, courage and the spirit of survival. Every piece of clothing we create carries a story of overcoming adversity, honoring veterans and those who have faced life-changing challenges and chosen to keep moving forward. Through bold designs and empowering messages, we aim to reshape the narrative of disability and survivorship-turning symbols of struggle into symbols of strength. Alive Day Apparel isn't just a brand-it's a movement of warriors, survivors, and allies proving that miracles wear hoodies, and the the comeback is always stronger than the setback.

When you purchase our apparel,  the proceeds are reinvested to support and  uplift our Alive Day Apparel family in countless ways: 

• Empowering Our Sponsored Athletes – Your support helps us cover training, travel, and equipment costs for the incredible adaptive athletes who inspire others by competing at the highest levels.
   
• Fueling the Alive Day Apparel Handcycling Team – From race entries to lodging and travel expenses, your purchase keeps our team moving forward, one powerful push at a time.
   
• Advancing Cancer & VHL Research – proceeds from the sale of the Cancer Crusher hoodie is donated to cancer research and Von Hippel–Lindau (VHL) disease research, helping scientists find better treatments and, ultimately, cures.

• Funds our Purple Heart recipient hoodies gift box and our monthly gift box giveaway for the person who  inspires us with their courage, positivity and comeback story.
   

When you wear Alive Day Apparel, you’re not just representing a brand—you’re joining a family that celebrates resilience, fights for change, and gives back in a big way.

Your purchase is more than apparel—it’s part of someone’s comeback story.

Wear The Story. Live The Mission.